Several years ago the CEO of San Disk had even given notice that during this fact there's nothing that can shift the position of the iPod. Perhaps that statement is true, especially in the American market.
But now the facts say another. In the other hemisphere precisely in Japan, Sony has carved a new history. Companies that jump into the competition with a digital music player with the Walkman brand, for the first time can break down iPod sales history by beating the market.
Based on the data quoted from HotHardware, Monday (06/09/2010), Sony's market share rose to 47.8 percent now, while Apple was silent on the figure 44 per cent in August 2010.
The data is taken from one research institute in Tokyo called BCN. "This is the first Walkman to the iPod sales beat monthly sales. Strategy for Sony products that are better suited to the taste of the market, it contributed to their ranking in the market," said Eiji Moore one of the researchers on the BCN.
It is true that Japan is different from the American market. Americans are so poisoned by Apple products, while in Japan does not. Well, Sony had to take this momentum to 'beat' the iPod.
The problem is, whether Sony can maintain this momentum? We know that a few days ago, the iPod has just evolved into a new shape with FaceTime and Retina Display LiftED. While it features not found on current Sony Walkman products. Hope this will be a victory not just for Sony
